Monetize Your Expertise
LEARN THE 6-PART SYSTEM TO DRIVE SPEAKING ENGAGEMENTS,
COLD LEADS FROM AROUND THE WORLD,
AND MEDIA EXPOSURE FOR YOUR BUSINESS.
Get Results Like This...
... and this ...
What's In The Course?
Stop wasting time consuming content and start creating content that draws opportunities to you. Worried you’ll need a lot of time? In this module, we integrate a 30-minute, Monday-Friday schedule to teach you the 3 most impactful activities to do on the platform for the biggest ROI. (Get in, get noticed, and get out-- it’s that simple)
DEFINE YOUR POWER VALUE PROPOSITION
Even if you have a value proposition, chances are it’s not addressing the emotion and pain your prospects are currently feeling. We teach you a Unique Value Proposition Formula that makes people INSTANTLY value your offerings. We then show you where and how to integrate this to generate leads.
CONVERT YOUR PROFILE INTO A POWERFUL SALES TOOL
Your LinkedIn profile SHOULD be performing even stronger than your website (It does for all of our students). We teach you the 5 key elements to turn your profile into a lead converting machine. (formulas and examples included)
POWER POSTING PLAYBOOK
Not much of a writer? In this lesson, we go in-depth and study 14 types of status updates that drive views, credibility, and leads to your inbox. Stop trying to figure out what to write, plug into these step-by-step templates and watch the likes and comments pour in.
FINDING QUALIFIED PROSPECTS AND GENUINELY CONNECTING
Even if you have a value proposition, chances are it’s not addressing the emotion Qualified= they want to work with you, you don’t have to convince them, and they see the value in what you offer. In this module, we teach you how to find prospects who are ready to buy RIGHT NOW and how to connect with them in a natural, “non-salesy” way.
CONNECTING WITH THE PRESS
94.2% of journalists and editors are on LinkedIn and 62% rate it as their preferred professional networking tool. In this module, we teach you how to effectively find them and connect with them to get BIG time press for your small business. We also provide you with a database of 1,000+ journalists with contact information that were curated specifically for your business and expertise.
Strategies are great, but they mean nothing if you don’t integrate them. In this final lesson, we review everything you have learned and build it into a calendar-based system to drive brand awareness, media exposure, and speaking engagements by investing no more than 2.5 hours a week.
Here’s everything you get when you sign up:
Lifetime access to The Influence Academy
Updated frequently as LinkedIn
releases new features.
The Press Kit
A curated database of 1,000+ journalists who cover your specific industry with contact information and pitch sheets.
The Paid Speaker's Kit
A 3-part kit to position you as a sought-after professional speaker. Learn how to create a speaker’s sheet, a speaker’s reel, and brand yourself in a way that commands high rates.
Entry into the private
Network with other small business owners around the world.
The Social Media Power Posting Playbook
An in-depth study of the 15 most viral types of content, with a step-by-step guide on how to create them.
The LinkedIn Profile Makeover
The step-by-step framework for building a profile that outperforms websites.
Meet Your Instructor
Brand Strategist | Personal Branding Expert | LinkedIn Expert | Social Media Coach | Speaker
Kait LeDonne is the Founder and CEO of LeDonne Branding and Marketing. Kait specializes in working with B2B businesses and consultants to clarify their message, refine their image, and attract the right kind of customers using social media strategies that hyper-accelerate brand awareness and amplify credibility. Kait hosts a weekly marketing and branding show and has authored the ebook The Attraction Magnet, which helps businesses implement key branding methodology to expand their reach and presence. She works with local, regional, national, and international firms and has been a contributor on television and in national news publications.
JOIN THE INFLUENCE ACADEMY:
The Influence Academy is an online course that teaches small business owners:
- How to develop your personal brand and become a thought leader in your industry
- How to land international clients
- How to grow your influence by building your LinkedIn connections
- How to have prospects reach out to you
- How to create viral posts
- How to create a LinkedIn system that takes no more than 30 minutes a day
- How to get press and other third-party credibility
Who is The Influence Academy FOR?
Consultants, Service Providers, Coaches, and Small Business Owners.
You sell your expertise and intellect for a living. You want to have a massive impact and create tons of value, but you don’t have endless time to market your services.
People who want to grow their business internationally.
Those looking for a SYSTEM for lead generation and credibility, because they are OVER trying 15 different things just to see if one strategy lands.
People who are over networking events.
You want to be a digital-nomad and help clients all over the world so you're not location-dependent.
People who want consistency.
Networking events take a ton of time and they’re always slightly awkward. Plus, the clients you meet from these events tether you to one specific, geographic location.
Who is the Influence Academy NOT for?
“Get rich quick-ers.”
This is not for people looking for a quick “hack” to grow their business. This is for people who want to build a legacy and have a massive, long-lasting impact on their clients and the audiences they interact with.
The success of this course is dependent on your belief in yourself and your commitment to the program. No room for complaining or excuses, we’re all about taking action.
Don’t get me wrong, I admire the heck out of you if you are a sales superstar. That really takes something, and most of us aren’t wired like you! But this is not the best fit if you are awesome at cold-calling and earn a one time commission on each sale.
How I Stopped Attending Networking Events and Became a Speaker and Contributor for National News Outlets
(And how you can too…)
Are you a small business owner with a vision of working with clients all over the world, monetizing your expertise through things like speaking engagements and being a contributor to the press, but you’re stuck on how to do it?
I get it-- I was in this exact same position 4 years ago.
I wanted to make a huge impact but had no clue where to start.
I was running around from networking event to coffee meetings, and trying my hardest to connect and sell (which was uncomfortable, because I didn’t know how to “do” sales). I was also posting on every social platform I could hoping to “take off.”
That’s when I started to focus on LinkedIn.
I spent an entire year figuring out how to monetize the platform-- I wrote, I connected, I posted, I did EVERYTHING.
And guess what?
I landed my first international client, set a bunch of meetings, I got featured on a TV show, and even made it into Fox Business multiple times to comment on brands like Jessica Alba and The Oscars (Say whatttttt?! I couldn’t believe it either….)
Stop being ineffective with your time trying to drum up brand awareness or opportunities. Get lifetime access to a 6-part system that grows your personal brand, firmly establishes you as an industry leader, and shows you how to monetize your expertise from activities like contributing and speaking.
More Student Success Stories
Frequently Asked Questions!
The course begins when you enroll and never ends! (Well it comes to finish - but we'll continue to update course content as it changes!) It’s a completely self-paced, online course. Take as long as you’d like to complete it.
You get LIFETIME ACCESS to this training. Social media moves FAST! We update the course frequently to reflect new changes on the platform and you’ll get the benefit of always having access to the most update best practices.
The course materials include video lessons, screensharing, lesson recaps, and worksheets with checklists so you can IMMEDIATELY implement your learnings and start to reap rewards from your progress.
We can’t make any guarantees about how quickly your results will roll in, but students who COMPLETED the homework experienced results like: appearances on local TV, new prospect meetings, and new, larger clients.
It all really depends on how consistently and quickly you implement your homework items
We promise that will not be the case, but if you do take the course, and do your homework, we offer a 30-day money-back guarantee that we stand behind.
30-Day Money Back Guarantee
If you take this program, you complete the homework with integrity, and you don’t see adequate value from the course, we will give you a full refund.