How NOT to connect with someone on LinkedIn if you sell your expertise for a living…

DING! A Linked In notification lets you know you have a message waiting from a new connection on LinkedIn. That’s me, every time. Or, at least it used to be. My LinkedIn inbox used to be full of genuine messages—people who have taken the time to read content or make a thoughtful remark about how […]

Why Now Is Your Time to Go All-In on LinkedIn

A couple of weeks ago, newsletters, social media bloggers, and google alerts everywhere started lighting up as LinkedIn shared that it’s updating its algorithm. Why the change? From LinkedIn’s Engineering Blog: “More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions […]

How to Build Your Consultancy and Brand to Profitability

How to Build Your Consultancy and Brand to Profitability

I think every consultant or business owner has experienced that tire-screeching moment when they open up that first lovely notice from the IRS and realize, “Holy (expletive, expletive), I didn’t think I’d owe them this much money.” I remember mine not-at-all-fondly. I was sitting down with my accountant, Matt, who gently broke the news to […]

How to Instantly Win Over Prospects on LinkedIn (and in Sales Conversations) and Increase Your Close Rate

How to Instantly Win Over Prospects on LinkedIn (and in Sales Conversations) and Increase Your Close Rate

The other evening, I was coaching a student of The Influence Academy around his content strategy on LinkedIn. This individual happens to work in the tech field, and we were talking about how to break down his content in a way that is relatable and engaging with his prospects. We were sharing a laugh about […]