How to Build a Personal Brand When You Have Multiple Businesses

As a “multi-preneur,” or someone that owns multiple businesses, developing a personal brand can feel challenging. What company should you promote? Does promoting multiple businesses at a time cause confusion for your audiences? How do you establish a balance of content posting? What if the businesses are wildly different from one another? These are the […]

The Top 5 Biggest Mistakes to Avoid When Outsourcing Your Personal Brand

The most common excuse we hear professionals use to justify not building a personal brand is TIME. I get it, when you’re managing teams or running a business, personal branding feels like one more chore, especially considering that doing it well means doing it daily. Just remember, though…. …And she’s slaying, so…let’s take a page […]

How to Stop Comparing Yourself to Others on LinkedIn (and in Business…)

A few months ago, I was consulting a client on their brand message and LinkedIn strategy when they, paused, mid-conversation and said with exasperation, “I just feel like (name of his “competition”) has already dominated this space. I feel like we do the same exact thing and he’s already blown up on LinkedIn. How in […]

How to Effectively Connect with People On LinkedIn

Last week, I ranted a bit about how I’m COMPLETELY over connection requests that are immediately followed by something like the following: “Thanks for connecting! Quick background on us: We specialize in rapidly growing organic traffic for company websites through SEO and Content Marketing. Our Track Record: -Example One (300% Organic Traffic Increase, 300+ Qualified […]