My entire business is based around building and scaling personal brands and executives’ presence, and right now, as you likely know, there is NO better place to be doing that than on LinkedIn.
Some quick hitting statistics if you’re STILL on the fence about taking LinkedIn seriously:
- 65% of B2B companies have acquired a customer through LinkedIn.
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- It’s where most Fortune 500 decision-makers and executives like to spend their spare time and it’s the most-used social media platform amongst Fortune 500 companies.
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook and LinkedIn generates 3x more conversions than Twitter & Facebook.
Great, now we know that we’re in the *Golden Age* of LinkedIn! (Seriously, this platform is where Facebook was about ten years ago, it’s an all-out land grab.) So, what should you be doing?
Here are my top 5 tips:
- Post consistently.
I aim to post every single weekday. Especially if you’re looking to ramp up, I highly suggest posting for 30 days straight. Here’s why: It will help you form the habit of posting. Remember to ABC. (Always be content-ing.) Everything you do throughout your day can be great content. Whether it’s sharing a client story (with their permission of course), sharing a part of a team meeting, or posting about new regulations or strategies, you have SO MUCH content you can be sharing. Most of us just don’t think to share these “mundane moments” though, so we keep going about our day doing all the things that can be great content, complaining we don’t have enough content to share. See the irony here? Trust me, what’s simple and “every day” to you can be mind-blowing to your prospects.
- Lead with value.
Before so much as posting, commenting, or sending a message to connect, ask yourself the question, “Why is this of value to my audience?” I advise all my clients and students to write it on a sticky note and place it on their computer in their office. Always lead with value. Conversions are simply a reflection of your contributions.
- Build your network regularly.
If you want to generate relationships and clients from LinkedIn, no surprise here, you have to actively build your network. Reach out to ideal strategic partners and prospects. This sounds SO SIMPLE, but I promise you, actively building and curating your network DAILY with inspirational people, great strategic partners, and prospective clients is the activity I see most people skip. Be consistent with it. Also, for the love of all things LinkedIn, don’t be obnoxious when you connect with them. Read more about how to effectively connect here.
- Engage in comments.
Getting in the comment sections of articles and posts is a great way to engage in meaningful dialogue with other professionals and prospects and get them to check out your profile. It can also provide really great inspiration for content creation too. When I can’t think of an article to write or a post to create, I peruse my feed and listen to what people’s opinions are in the comment section. It’s like a bunch of little online focus groups happening right there on LinkedIn. You get to hear people’s grievances, understand their challenges, and see what trends are happening in your industry.
- Optimize your profile.
If you’re posting consistently, building your network daily, and you’re engaging in meaningful dialogue, people will start checking you out.
Brilliant! So now we need to give them something really enticing to look at. Again, LEAD WITH VALUE. Don’t have your profile be all about you. No one actually cares about you (I know, tough news, I hate that it’s the truth too because I think I’m awesome). I’m being a bit dramatic to drive home the point. Obviously, there are people who care about you. I simply mean if someone is coming to your profile, they’re checking it out because THEY want something from you. They either want your services, they want to hire you for their company, or they think you’d be a good partner (how great is that?). So, instead of having your profile be about YOU, frame the wording in your profile to talk about THEM—their challenges, their desires, and how you can help THEM with that.
Being effective on LinkedIn is not rocket science. It does take consistency, however, and we live in a world where everyone is pressed for time, especially when you’re running a business.
If you need help with this, or just want a team to do the work for you, that’s an option too. Just ensure a few things.
- They understand your voice, your values, and your business and can speak from that.
- You have easy access to them. (Social media happens fast! You need someone who is responsive)
- You get metrics and feedback regarding trends that are working for you and how your activity is building your brand and business (or else, what’s the point?)
Don’t know where to start? We provide outsourced LinkedIn content creation and account management.
See you in the feed!